For over a decade, we've delivered safe, compliant power.
Beyond what we build, we advocate for a healthier industry โ and put real energy into electrical-safety education, so customers know what actually keeps them safe and the whole category is pushed to do better.
Eleven years, one principle, zero compromises.
We didn't start out to reform a category. We started selling โ and the more we learned about what a power strip really does, the more it became a responsibility we couldn't put down.
From the e-commerce wave to a single category.
We began in California like a lot of small businesses โ riding the early e-commerce wave, selling electronics on eBay and Amazon. Through a friend, we were introduced to a top-tier power-strip supply chain, and started selling power strips.
It didn't take long to see this category was different. A strip carries live current through a home all day, every day. Get it wrong and the cost isn't a return โ it's a fire.
Certified, or we don't sell it.
From our very first listing we set one non-negotiable: every product we sell must carry a safety certification that meets North American standards. No exceptions, no "we'll fix it later."
And we only work with experienced, top-tier manufacturers โ OEMs that have built power strips for the North American market for decades, making the same class of products that sit on major U.S. retail shelves.
From custom orders to true co-development.
From the start, the products carried our brand โ built to our spec by our manufacturing partners. As we learned the market, we refined relentlessly: wider outlet spacing, individual switches, the features American users actually asked for. Over time we went further still โ moving from customizing existing designs to co-developing new ones, around real needs we heard from real customers.
- Built-in cable management
- Fits 16โณ wall-stud spacing
- Multi-function mount bracket
- 15Aโ20A overload protection
- Compact 50-ft cord reel
- Built around real use, not a catalog
Cheap, uncertified, and dangerous flooded in.
As more sellers piled in and supply and logistics costs rose, the market took a worrying turn. To win share, many sellers ignored U.S. electrical-safety standards entirely โ false claims, no certification, gutted materials, real risk.
Some copied our products on the outside while cutting every corner inside, competing only on price. It's a race that has helped drive a measurable rise in power-strip recalls.
Under pressure, we doubled down instead.
The pressure was real โ and we didn't budge on quality. Instead of thinning the build to chase the lowest price, we added more feature innovation, kept tightening our standards, and made a longer promise.
We're also expanding our B2B business, so more partners can put genuinely safe power on their shelves. We'd rather grow on trust than win on shortcuts.
Built by people who've done this for 20+ years.
Our products come off a real production line, are aged and load-tested before they ship, and use cord braided in-house โ not bought in by the pallet from the lowest bidder. This is the difference you can't see in a listing photo, so we'll show you.
Photography shows our primary manufacturing partner's facilities. Certification details are listed on every product page โ contact us to verify any SKU's listing.
We act on facts โ even when the truth markets worse.
The deeper we've gone in this category, the more commercially-driven myths we've found โ claims built to sell, not to protect. We'd rather do the unglamorous thing: tell customers what actually keeps them safe, and push the whole category to be better.
We lead with the numbers that actually reflect protection.
Plenty of marketing in this category leans on figures that look impressive but say little about real safety. One common example: chasing ever-higher joule ratings as a stand-in for surge protection โ a number standards bodies like UL have never used to test how well a strip actually protects.
So we put our energy elsewhere: publishing the parameters that matter โ VPR (Voltage Protection Rating), response time, protection modes โ in plain English, with a safe-use card in every box. Real knowledge, not a number race.
In the U.S., a power strip can be sold without ever being certified.
The flood of dangerous strips on U.S. shelves has a root cause: there's no safety gate. Canada, China, and Japan all list power strips as mandatory-certification products โ nothing reaches a shelf without it. The U.S. doesn't.
We certify everything we sell anyway โ and we're calling on U.S. regulators to make certification mandatory, the way our trading partners already do. Safer products shouldn't be optional.
General regulatory summary; specific requirements vary by product, jurisdiction, and use. Marks shown are the common voluntary or mandatory schemes for consumer power strips.
Four beliefs, backed by paperwork.
Certified, always
If it can't be certified to North American standards, we don't sell it.
Honest specs
What's inside matters more than the number printed on the box.
Built with you
Our best products came from listening to customers, not a catalog.
Educate, don't upsell
An informed buyer is a safer one โ so we explain instead of overselling.
Eleven years of not cutting corners.
Help us keep American homes safer.
Every certified strip you choose is a vote against the race to the bottom โ and a small push toward the standards this category should have had all along. Come build that with us.